MacHEADS will premiere on Tuesday, January 5th

                                at 10PM ET and will repeat at 1AM ET.

MacHEADS, a 60 minute documentary, explores the loyalty of Apple fanatics and their obsession with the company and its products. The documentary takes an in-depth examination of just what makes the Mac, the iPhone, and Apple’s other products seem like cultural phenomena rather than just consumer electronics.
The show will also air on the following dates (ALL TIMES ARE IN ET):

Thursday, 1/7 at 9pm and 12am
Saturday, 1/9 at 7pm
Sunday, 1/10 at 10pm

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network’s Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC’s headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports .
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site.

With MacHEADS premiering on Hulu and topping number one most popular movie, we feel it’s time to end our journal and take this opportunity and say THANK YOU. Making the film has been an experience we’ll never forget. Every filmmaker’s dream is telling a story that will be viewed all over the world. To make a film that is being discussed and argued by thousands of responses,  being reviewed by CNN and BBC NEWS, Screening it for 1000 people at Macworld, airing on TV,  was something that was beyond our wildest dreams. With very limited resources we managed to fly to the US and produce MacHEADS. The film made an impact, you either loved it or hated it (even rating the film by your PC or Mac preference)  But one thing for sure you couldn’t be indifferent. One of our missions was to explore the fascinating relationship between a brand and people, and how Apple fans transformed it from a small company to one of the major brands in the world. The story of Apple and so called ‘Cult of Mac’ is unique, but capitalism and social values are attached to more and more brands. We wanted to explore one of westerns society most dominant characteristic, can a corporation be attached with social and cultural values? As One man says at the end of the movie waiting in line for his iPhone  “It was eating an apple that caused us as a race of people, to be cast out of paradise….so maybe that same knowledge that was so evil early on in mankind’s story remains evil and each time we take a bite of this technological ‘Apple’, we move further from the garden that was our home and deeper into the hell that is our current want” You’ll be the judge.

MacHEADS Achievemnts

#1 Most popular movie on Hulu

#1 Most popular movie on Snagfilms

#2 top selling documentary on iTunes US

#2 top doc rental on iTunes Canada

#2 Top selling documentary on Amazon VOD

MacHEADS will be available on Cable VOD and TV, follow us on twitter to stay connected.

Thank you friends we hope you have enjoyed and are looking forward seeing you on our next movie.

If you choose you can support our indie production by buying the double disc special edition here!

Kobi and Ron Shely

So we figured we might write a press release -

MacHEADS The Movie, a documentary by Filmmakers brothers Kobi and Ron Shely, explores the quirky world of Mac fandom. The movie is now available on Hulu! The independent film is currently number one most popular feature movie on all channels! “This is a remarkable achievement for our small production company, we hope the movie will inspire other International filmmakers and encourage them to produce and distribute their films through new media channels. Now more than ever it is possible to make a movie and  get distribution to new audience all across the world” Says producer and director Kobi Shely. “In an interview for Gizmodo almot 16 months ago I said that MacHEADS has the potential to prove the digital independent distribution potentiala, today I can say that we lived up to that promise” Said producer and writer Ron Shely.
MacHEADS, a user-driven documentary both celebrates and questions the genius of Apple computers and the company’s direction under founder Steve Jobs. Highlights include classic footage of the earliest Apples, a trip to several Macintosh museums and interviews with Mac die-hards like sex columnist Violet Blue, who declares she’s never knowingly slept with a Windows user.

10 months after a successful launch on iTunes store in the US, hitting #2 best seller, MacHEADS gains new audience all around the world. The film is playing both on digital platform and traditional TV in Canada, The UK, North Africa, The Middle East and soon will be featured in East Europe and Japan. The DVD is available for world distribution.
Read what the press have to say about MacHEADs The Movie:
•    “Ultimately, this is a story of lost innocence. Even as the community celebrated the return of Steve Jobs — their prodigal son and savior — it was being undermined by the Web (which obviated the need for local user groups) and a grown-up company that no longer required a fanatical user base to achieve financial success. Apple fans will find much to love in this film. Windows users may find their prejudices confirmed.”
CNNmoney,com
•    “What is it about Apple products and the Mac in particular that inspires a fanatical, almost religious devotion among users? Kobi Shely and a band of documentary filmmakers went out seeking answers.”
The Sydney Morning Herald
•    “MacHEADS is a fun film with more screwballs than a Mighty Mouse factory, vintage Mac clips and an insight into a community that appears to be on the verge of extinction…There’s a great documentary to be made about the history of Apple, its sudden rise, near death and resurrection. MacHEADS is not it, but its focus on the weird world of the devotee makes it a wonderful social document in the history of people’s computing”  Macworld UK

•    “MacHEADS is a superb film that will give Apple haters a few cheap laughs, and Apple fans a few cheap thrills. But it’ll entertain both equally, while educating everybody”
CNET UK
•    “MacHEADS does an excellent job of portraying the Mac community in all its oddball glory”
Baltimore Sun

Thank you Canadians MacHEADS, we are now #2 on iTunes Canada!