Today Jobs come back to Apple Inc. and we thought to pay our tribute by uploading a scene from MacHEADS the movie. After the “trouble years” of the 90s, Steve Jobs returns to the company that fired him. in 1998 Jobs presents the first iMac resurrecting Apple Computer and leading the company for the next 10 years. In September 2009 Jobs, once again, returns to Apple (inc.) after a long battle with cancer.

Pennsylvania MUGers you are invited to a free screening of MacHEADS -

Keystone MacCentral, which is based in Harrisburg, Pennsylvania. The Screening is schedualed for Tuesday September 15th. More details will be published on our website.

Marketing guru and Time magazine 100 most influential people in the world Martin Lindstrom talks to MacHEADS director Kobi Shely about Apple and the power of community marketing. We reversed cameras and shot Mr. Lindstrom, his interview will be posted shortly.

MacDirectory published our interview, it was our first Mac publication and we appreciate their support. Check out the full article here and more from that issue.

Another screening coming your way, the great people at Wahsington Apple Pi will screen MacHEADS, mug members are invited.  Here is the invitation from their website

At 1 p.m. the lights will dim and there will be a special showing of the newly release film, MacHEADS, The Movie. This is a feature length documentary about loyal Apple fanatics and their obsession with their Macs. The film was made by brothers Kobi Shely and Ron Shely of Chimp 65 Productions, in Tel Aviv. Come and join the fun as we watch the real Mac crazies, nothing like us!

BYOP – Bring Your Own Popcorn!

Join us! Learn and have some fun doing it on Saturday, June 20. The Clubhouse is open from 10:00 a.m. until 2:30 p.m.

WWDC 2009 is here, so we thought to celebrate it with a nostalgic journey through Mac history with this outtake from MacHEADS. Color was a revolution when it was introduced on the Mac. Sit back and watch the Woz talking about his experience with colors and some great archives from the Mac dates to 1987. More bonus features can be seen on our special DVD 2 disc set.

Exciting news, Falcon Films will broadcst MacHEADS the movie all across the Middle East and North Africa. Dates are not set yet, but we will update as soon as we get them.

MacHEADS was an incredible journey. As independent filmmakers we wanted to share our experience with our fellow colleagues. We address the challenges and the assests of the new media, how it offers independent filmmakers to produce and distribute their stories. The paper includes an overview of the tools we used to create MacHEADS. It is our hope that you will find this article a useful guidence in the complicated and exciting world of the new media.

Download MacHEADS New Media Study

Nos Estados Unidos, os usuários fanáticos pelo Mac tem um nome: MacHeads. Por aqui, chamamos de macmaníaco. O documentário MacHEADS, dirigido pelos irmãos Kobi e Ron Shely, mostra essa loucura que algumas pessoas tem pelos seus Macs.

O documentário é excelente. Há cenas antológicas, como a do macmaníaco com um kilt (roupa tradicional escocesa) e um cinto em que aparecia a frase “Obrigado, Steve”, como se fosse um letreiro da bolsa de valores, um museu de Macs em um celeiro e, a mais tocante, uma moça que acaricia seu iMac antes de entregá-lo à assistência técnica para ser consertado. Momentos de loucura e de carinho. Algo que apenas quem está envolvido com a marca pode entender.

Full Article Brazil Mac+

The Mac community is truly incredible, I’ve received an email , from Dmitriy “pharaon” Remezov, from Russia. He asked me where he could get Russian subtitles for MacHEADS, unfortunetaly because we are an small independent production team, we couldn’t find the funds to do subtitles in different languages. Dima wasn’t deterred, he made an incredible effort and translate the film and also went into the sound studio and added voice over! So now dear macheads friends in Russia you can get your MacHEADS in Russian! We will work on the DVD special edition for Russia, and will add Dima’s work.  As soon as it goes out we will have updates on the website.

Download it here 

Credits goes to
Subtitles by - Dmitriy “pharaon” Remezov and Anna “Redhaired” Alperina

Voice over created by - http://www.davest.ru

Mac is the drug…

（・・・大衆が必要性を理解する前に必要としている事を認知しているのは、彼だけなんだ・・・彼は、テクノロジー界のウォルト・ディズニーさ・・・）そうだ！”Mac” は、ただのリンゴじゃない・・・麻薬なんだ！

mac+veg blog

Yesterday SGVMUG and SCMF Eclectic Cinema screened MacHEADS,  it seems like it was a fun experience,  a copy of the MacHeads DVD was given, and laptop bag and a keyboard cover. 5o people attended and we are extremely happy to have had the chance to screen it. Some interesting reactions from the viewers. Special thanks to BustAGroove for organizing the event.

• BustAGroove

  “ Yes, I was one of those geeks clamoring for an IPhone although I was a T-Mobile subscriber and swooped up the 1st gen IPhone after I researched for weeks on how-to jailbreak it. I was back for more torture as a legit AT&T customer waiting in a long line to buy the 2nd gen (3G) IPhone. Yes, I’m a Mac FANgal, but some of those peeps in the MacHeads movie were straight up over and beyond fanatical. It was cool to see where it all began with a vision from 2 college dropouts following their their dreams to bring us technology “for the rest of us”. I found the movie to be more educational/historical than entertaining. I like how Shawn kept the whole Apple hoopla in perspective — love the community and the people, not the corporation. After the movie, I stayed behind & won 3 out of 6 raffle prizes: a copy of the MacHeads DVD, laptop bag and a keyboard cover. Thanks for coming out on a weeknight to check out this movie & for sharing your opinions & questions. ”

• 

  Robyn

  “ What fun! It was so much more relevant to watch this documentary with a Mac Users Group. It really put it into context for me. Thanks Maria for sharing this unique experience with us. It was great! (and thanks for sitting with me too). ”

UGN InfoManager

We have talked about “MacHeads,” The Movie in the past. But this article talks about the background on how it was made.

The article is called: “Doc captures depths of Mac lust.”

According to the article, the turning point in the movie is the change in the user group community. Where it says: “MUGs, or Macintosh user groups, provided new users with an opportunity to speak with folk who could expand their digital horizons by suggesting fixes, tricks or software. And while these groups still exist, the Internet has taken a major bite out of their support base. Many of those participating in MUGs today are the old guard – the die-hard Mac user 1.0, who remember a day when 64K RAM was a big deal. In an era where answers and support are a few mouse clicks away, it’s proving difficult for MUGs and other user groups to attract new blood.”

 Read more

Sérgio Miranda editor of Brazilian Macworld Magazine Revista MAC+ made this possible. We are happy to announce a special premier of MacHEADS in Brazil hosted by Revista MAC+ the event will take place Jan 20 2009, you can read more about the film in Portuguese in this coming issue.

Linear Reflections E-Magazine , a web-based arts review magazine.

“A huge amount of this DVD revolves around the history of the Mac, presented in such a way as to make it both interesting and informative. From the early days to the present world of “i” programs and machines. From the brink of extinction, to the incredibly successful machine that is loved worldwide, the story is here.”

Read the full review  

Just saw this brilliant picture on Flickr, it came from Utrecht, in The Netherlands. See more from breun flickr page.

It took us 4 months, better late than never. We had a blast with MacHEADS premiere hosted by IDG Macworld Expo, Apple world Conference. Here is a small sample of that special screening.

We’ve seen a lot of really great success stories with our films over the last few months, but something that keeps stunning me is the holding power of our January documentary release, MacHEADS. This is a documentary that screened at zero festivals, never played a theater, never broadcast on televsion, and received zero mainstream reviews, but it does star a very popular brand: Apple. The documentary, by Kobi and Ron Shely, has been on iTunes for nearly four months and still sits firmly in the Top 10 documentary rentals chart today. Granted, it’s about the Mac computer culture that flourishes on a place like iTunes, but considering its company is documentaries such as American Teen, Religulous, and Man On Wire, that’s pretty awesome.

Read more

You are invited to the Australian Premiere of “MacHeads” at Edith Cowan University, Mount Lawley Campus. Bookings are essential.

Saturday, 30 May 10.45am arrival for an 11.00am start.

About the invitation
Researchers from Edith Cowan University (ECU) and the University of Western Australia (UWA) are screening the movie “MacHeads” for free at ECU Mount Lawley on Saturday 30 May at 11.00am. The requirement? You have to be a Macintosh fan to get in.

UWA Professor Jamie Murphy and ECU’s Regional Marketing Manager Nathalie Collins are screening the Western Australian premier of the film MacHeads. The film had its world premiere at the MacWorld Conference in San Francisco in January 2009. The film is being screened as part of research ECU and UWA are conducting into Brand Communities, Brand Cults and Customer Evangelists. “We hope to survey the audience after the screening and get their views on the phenomenon, which is the subject of the documentary,” said Nathalie. MacHead is a film about Apple-obsessed consumers who travel internationally for Apple Events and derive some of their identity from the use of the product.

The film also looks at Macintosh User Groups, where “MacHeads” gather in a Brand-oriented community online and in person. Nathalie has been a member of the WA Macintosh User Group (WAMUG) for almost ten years. She was a founding member of the Geraldton Macintosh User Group (GMUG) and is using MacHeads research as part of her exploration about products which customers obsess, travel and blog about.

Professor Murphy conducts Online Marketing research and is the  lead professor for the Google Online Marketing Challenge, an annual global competition for over 10,000 higher education students in 60  countries. Although not a Macintosh user, he is the lead academic on the project. “I can maintain some objectivity about the product, as Nathalie is a hard core MacHead and has been for about 20 years.” Nathalie and Prof Murphy have collaborated on research of wine, motorcycles and Brand Communities. Their Customer Evangelists research has been presented at Australian marketing conferences.

Prof Murphy and Nathalie have permission from the film producer for limited public screenings and to use the film in research, teaching and learning. Bookings are essential.

หลังจากที่ได้ข่าวว่าจะมีหนังสารคดีเรื่องเกี่ยวกับชาวแมคฯ เมื่อคราวก่อน ก็แอบแวะเวียนเข้าไปดูในเว็บของหนังเรื่องนี้สม่ำเสมอ เพราะคิดว่ายังไงก็คงไม่มีทางได้เข้าโรงเมืองไทยแน่นอน

ในที่สุดวันที่ออกขายเป็น DVD ก็มาถึง จริงๆ ก็มีให้สั่งทาง iTunes ด้วยแต่ดู package ในเว็บแล้วสวยดีแถมเป็น limited edition ด้วยก็เลยสั่งทาง Paypal โดยพลัน .. ขั้นตอนการสั่งง่ายโคตร 2 คลิ๊ก ได้ของแล้ว คือจ่ายผ่านทาง Paypal มันง่ายจนรู้สึกว่า เฮ้ย ง่ายไปป่าววะเนี่ย .. 2 คลิ๊ก ไปแล้ว $19.99

แล้วแล้วพัสดุก็ส่งมาถึง น่าแปลกใจเหมือนกันว่าส่งมาเร็วมาก แต่ที่แปลกใจกว่าคือส่งมาจากประเทศ อิสราเอล

Direct Link

MacHEADS director Kobi Shely and Yoram Schaffer, creator of docmovies.com, will be hosting a 2 days training workshop on documentary and the new-media. The workshop will take place during Doc Aviv International documentary festival. We will discuss the possibilities that are open for independent filmmakers to fund, market, and distribute their documentaries for new-media platforms. Kobi will share his experience producing, marketing and distributing his film MacHEADS, while Yoram will contribute 10 years of experience offering hands-on tools for every doc filmmaker. So if you’re in Tel Aviv around May please join us.

For more details please go to - Doc Aviv and Doc.Dot.Com

What caught my attention was that both articles are focusing on the MUG culture, the age groups and the film’s social study. I used google translation which sucks, but got a pretty good idea and this article is really interesting. If Alex is reading this maybe you can try and translate it to English?

Google translation - “This article is inspired by the movie MacHEADs (link to iTunes), a documentary telling the story of the fans and followers of so-called “cult of Apple”. The film tells a story and the early days of a movement, when Mac has only just appeared, and the difficult period of the 90s, and what happens now.

For more check out both posts

ko-online.com.ua and istellochka.blogspot.com

MacHEADS DVD is now available on Amazon for $17.99

The DVD includes deleted scenes, more clips from the Woz, Jeff Raskin, Steve Jobs, archives including the first color Macintosh, the Newton, still galleries, theartical trailer, interactive menus and subtitles in English.

We are working closely with Deborah Shadovitz to bring MacHEADS to Users Groups, after all MacHEADS is about you and mostly about the role Mac users group have in the development of the Mac community.MUG screenings pose a bit of logistic problem since we are not located in the US. Deborah had helped us with 3 successful events and we are planning more.

Here are some reactions to the screenings we’ve had, it’s taken from Deborah’s blog ”

Tonight I brought the documentary MacHEADS The Movie to the Macintosh User Group in Northridge (MacValley.com).

A couple of the attendees had already seen it at the Macworld Expo World Premiere. They commented that they liked it better the second time. Lliked it even better, that is. I asked why. One said he saw a lot more this time. The next person agreed, adding that there is so much in it.

Tonight was my 3rd time seeing it. Last night at the WOCMUG screening was my 2nd time. I thought the same thing last night. And tonight I got to know the people in it even more, and knew what I wanted to pay particular attention to this time. I’ve decided that’s why it’s great to have the video.

It’s exciting for me to watch the viewer’s reactions as well. I’m going to be taking the movie to a few more groups in SoCal.”

It has been exactly 2 months since we launched MacHEADS to iTunes and Amazon VOD.  Ranking #2 documentary and being in the top 10 for the last weeks has been a wonderful surprise. We are now getting ready to pitch the doc to TV stations all across the world at the Mip TV market. Mip is essentially a content event for co-producing, buying, selling, financing and distributing entertainment content. It provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market conference and networking forum to discover future trends and trade content rights on a global level. MIPTV is the world’s biggest entertainment market and trade event for professionals from the entertainment industry.

Our partners at 6sales will enjoy Cannes beautiful beaches but will also work around the clock.  This is our chance to thank Marina and Liliana from the Spanish agency and wish them good luck. We hope to bring you news next month.

Deborah Shadovitz  returns to WOCUG by popular demand. She has made special arraignments with the director to show “MacHeads The Movie” at our March 31st meeting. Deborah will provide running commentary on the film as well answering your questions about the film, Apple and the Mac community

Be among the first in the OC to see this long awaited film on the Macintosh Culture.

There will also be a General Question and Answer session.

REMEMBER our new home is at Farmers & Merchants bank in Seal Beach

Check out listing at MacHEADS Facebook Events page -

Date - Tuesday, March 31, 2009

Time -  7:00pm - 8:00pm

Thanks David! - “MacHEADS does an excellent job of portraying the Mac community in all its oddball glory. Every Mac devotee should see it” Check the full review from David Zeiler at Apple A Day

Check out MacHEADS the Movie giveaway from our good friends at joyoftech.com

“Time for another great giveaway! And this time we are giving away MACHEADS! That’s right, the hilarious, insightful, wacky, documentary about the Cult of Apple is now available on DVD, and to celebrate, we’re giving away a copy to a lucky Machead (or Machead wannabe)”

At last, the Mac cult documentary is available on 2 - Disc Special Edition only on MacHEADS website. The limited DVD features over 2 hours bonus material including Steve Jobs discussion; Apple co-founder Steve Woz  presents his book iWoz; Early Macintosh vintage clips and archives; The Newton; The first color Macs; MUGs history and contribution to Apple’s success; is there a MacHEADS superiority complex? The iPhone launch; I love my Mac music video; Theatrical trailers; 4 blazing still galleries; 2 award wining shorts by Chimp 65 productions; interactive menus and subtitles in English.

Read recent reviews by the press:

“The world may have gone gaga over the Oscars this week, but we at AMW can only wonder at the integrity of a process that had no Best Picture recognition for MacHEADS, the self-described ‘fanboy documentary’ that is set to do for Mac fanboy-ism what ‘Slumdog Millionaire’ did for the slums of India”
Macworld Australia

“Ultimately, this is a story of lost innocence. Even as the community celebrated the return of Steve Jobs - their prodigal son and savior - it was being undermined by the Web (which obviated the need for local user groups) and a grown-up company that no longer required a fanatical user base to achieve financial success”
FORTUNE/CNN Money

“MacHEADS illustrates, with insight and with humor, the extremes take which the fan base take their devotion”
Jerusalem Post

* * * *  (Four Stars) “MacHEADS is a fun film with more screwballs than a Mighty Mouse factory, vintage Mac clips and an insight into a community that appears to be on the verge of extinction…There’s a great documentary to be made about the history of Apple, its sudden rise, near death and resurrection. MacHEADS is not it, but its focus on the weird world of the devotee makes it a wonderful social document in the history of people’s computing”
Macworld Magazine UK

* * * * (Four Apples) “”Overall, MacHEADS is a great and fun documentary that any Apple fanboy or girl will enjoy. If you’ve ever watched a keynote, attended a Macworld or stood in line to buy something with an Apple logo on it then you’ll have a lot of fun with this documentary”
Appletell.com

“In character sketches, MacHEADS document Macloytes’ adoration for Apple hardware - and their sometimes loathing for Windows PCs - and offers many an eye widening moment… MacHEADS show Apples fandom’s rise to influence, largely via Macintosh User Groups, and fall from favor as the Internet and Apple’s corporate status make MUGs irrelevant at least to Apple.”
Julio Ojeda-Zapata  yourtech.com

Jesus Camp, MacHEADS, Questions for the Dalai Lama  are iTunes #11 #12 #13 documentaries , the 3 religions???